Daisy Cresswell co-founded the award-winning social media company, Liberty842 in 2009 with her sister Tayler. In the last 8 years, they have worked with broadcast clients and brands from the BBC and Channel 4 to Estée Lauder. Liberty842 develop strategies that create provocative, targeted digital content to build loyal fan bases, backed up with clear performance analysis.
Daisy has over 15 years’ experience in digital and branding and has worked for blue chip clients including Ford, Pernod Ricard and Sony. Daisy was Online Brand Director for Channel 5 and was on the Board of Trustees for the Brighton Fringe from 2010 to 2015.
How Daisy embraces the unknown
“You could say that Liberty842 is built on embracing the unknown. We work primarily with digital and social media, and the technology and audiences we engage with are changing constantly. We have to be agile and have an eye on tomorrow to be competitive. It keeps us on our toes”